KURT HAUG

 

567 Hillside Drive

Alpine, UT 84004  USA

Home Tel: +1-801-492-7888

Email: kurt@haug.org

 

 

OBJECTIVE

 

·         CEO/President/COO level position at aggressive, high-growth technology company at or moving to the $25M-$150M+ annual worldwide revenue level

·         Senior international sales/marketing/operations executive for a  similar or somewhat larger organization (located in Japan/Asia or Europe)

·         “Founding Team” member of “next-generation” media start-up

·         Partner/Entrepreneur-in-Residence with globally-focused VC fund

 

 

SUMMARY

 

Over 20+ successful years as a performance-driven senior technology executive with strong operational, financial and international expertise.  Have held management positions including founder, CEO, COO, VP Sales/Marketing, VP Business Development, VP International Operations, etc. at companies involved in internet/eCommerce, wireless/mobile media, shrink-wrapped and digital media software (music/audio, graphics/video), consumer electronics (audio/video/music), global logistics technology, process improvement, computer networking and storage hardware.  Have had P & L responsibility for operations in at least 16 countries on every continent except Antarctica, and have produced annual growth rates from 25% to over 1000%-- always within budgeted expense targets.

 

 

EDUCATION

 

·         Stanford University (Stanford, CA) non-degreed, 3.7 GPA.  Lost full 4-year scholarship during two-years absence to serve a volunteer church mission

·         Foothill College (Los Altos Hills, CA), A.A. Degree in Japanese. 4.0 GPA

·         Metropolitan State College (Denver, CO), B.A. in Entrepreneurial Studies, 4.0 GPA

·         Metropolitan State College/University of Colorado (Denver, CO), Adjunct Professor at the Center for Entrepreneurship & Creativity

 

 

EXPERIENCE

 

1/06-PRESENT        Chief Executive Officer

                             Access Technology Solutions, LLC, Orem, UT

                                    Global logistics technology for direct sales and eCommerce merchants

 

·         Spearheaded analysis and strategy to procure strategic investment from major Japanese industrial partner.  Details confidential at present, transaction pending. 

·         Developed plans, proposals and programs targeting unprecedented partnership with the largest eCommerce venture in Japan (4th in the world).  Details confidential at present, transaction pending. 

·         Launched major proprietary platform and consumer mall for Japanese eCommerce (http://www.goopping.jp) enabling U.S. merchants to sell directly to Japanese consumers. 

·         Launched business unit/brand (http://www.worldmarketexpress.com) focused on providing global logistics, payment, operations and customer service support for U.S. eCommerce merchants, enabling them to reach web-based consumers in 46 countries outside of the U.S.

·         Developed all sales, budgeting and forecasting systems for all company business units:

>         Logistics (international inbound, international outbound and North American domestic)

>         Direct Sales (complete Japanese/international logistics solutions for many of the world’s leading network marketing companies)

>         eCommerce including:

ü           Goopping Japanese eCommerce

ü           World Market Express international eCommerce logistics services

ü           Expat Express (http://www.expatexpress.com) U.S. grocery/consumer goods eCommerce site

·         Developed and managed all corporate marketing activities including tradeshows, PR, advertising, direct marketing, interactive marketing (including email marketing, SEO, SEM and PPC strategies) and new media (blogging/vlogging, podcasts, social networking, etc.)

·         Wrote 3 whitepapers on international eCommerce, global logistics and the Japanese consumer marketplace. 

·         Conducted 2 major in-house market research projects (online and offline) regarding international eCommerce activity.

 

 

06/01-PRESENT      Founder/Principal

 

                             Shuriken Systems

                                    American Fork, UT

                                    International expansion, business development, marketing consulting 

 

Projects Including:

 

DK2 Inc., Alpine, UT—Global retail construction/interior décor developer/installer

·         Business development planning and major account management for multi-national manufacturers in retail signage, interior décor industry. 

·         Recovered #1 customer account representing almost 50% of company revenue.

·         Booked $750K in business within two months.

·         Implemented wireless communications portal, project planning technologies and systems.

·         Coordinated major project rollouts throughout the southern U.S. and Los Angeles basin areas.

 

InstaSong, Inc., Alpine, UT/Los Angeles, CA-- Personalized audio content developer

·         Strategic partnering and interactive marketing.  Launched global ringtone market initiative. 

 

Alianza, Inc., Orem, UT-- Latin American Voice over IP (VoIP) telecom services company

·         Fund-raising and interactive marketing (lead generation, affiliate programs, website design, SEM/SEO).  Secured initial $2M investment. 

 

CachePlay, Dallas, TX-- Customized SD-based digital music subscription service

·         Sourcing of Asian MP3/media player hardware products to bundle with digital media content.

·         Strategic partnering with international distribution partners (wireless carriers) and content providers (record labels, IP owners).

 

ProcessModel, Inc., Provo, UT-- Process improvement and simulation software developer

·         Initiated international expansion with partners in Europe, Asia, Africa and Latin America for same process improvement software vendor.  Conducted first-ever training seminars outside of the U.S. including Ireland, Singapore and Mexico.

·         Launched interactive and traditional marketing planning and execution.  Developed traditional marketing materials as well as website content, email newsletters, online training, etc. 

·         Increased average click-through rates by average of1,210%.  Established house list of over 6,000 names for newsletter promotion.

 

Other Projects including:

·         Developed Shouninjutsu (“Ninja Marketing”) framework for newsletter, book, podcast. consulting services.

·         Independent sourcing of MP3 and VoIP telephone products from Asian manufacturers.

·         Launched other blog/podcast projects focused on user-generated media.

·         Fund-raising strategies for various clients. 

·         Strategic marketing plans for various clients.

·         U.S. market development strategy and sales for European and Asian clients.

·         Industries including:

>         Wireless/mobile “reminder” systems

>         Supply Chain Management

>         Online interactive training

>         Online family history/research

>         Web content filtering

>         Dental technology

>         Executive real estate

 

 

3/00-6/01              Founder/Chief Executive Officer

                             Communitect.com, Inc., American Fork, UT

                                    Global wireless CRM/Messaging technology company

 

·         Raised initial venture capital, established strong top-tier international VC network.

·         Developed highly proprietary, extensive mobile messaging technology platform.

·         Established overall strategy.

·         Established global relationships with wireless carriers, internet companies and enterprise and CRM software vendors.

·         Named “Best New Company to Work For in Utah (one year old or less).”  Ranked #22 among companies less that five years old.

·         Prototyped advanced wireless applications for banking industry, and wireless carriers.

 

Dotcom “crash” and subsequent turmoil in financial markets severely affected the company’s financial status.  The company is still operating, though on a drastically reduced budget that made it impossible for me to draw a salary.  As a result, withdrew from day-to-day operations, opting for independent consulting.

1/99-3/00              Chief Operating Officer (Office of the President)
Senior Vice President,
Corporate Development

                             Senior Vice President, Commerce

                             MyFamily.com (formerly Ancestry.com), Orem, UT

                                    Leader in family history and family-related internet properties

 

·         Operational/P&L responsibility for business units, Ancestry.com and MyFamily.com.

>         Ancestry.com

ü        Top five subscription service on the web w/ over 150,000 paying subscribers.

ü        World’s largest collection of online family history records (over 500 million).

>         MyFamily.com

ü       Fastest growing web community ever (3.5 million+ members in 12 months).

·         Implemented first budgeting, forecasting and weekly sales reporting regimens.

·         Implemented first quarterly performance review programs.

·         Met ALL sales projections.

·         Sustained quarter to quarter revenue growth between 30-35%.  1999 annual year over year revenue growth of 146% (vs. 95% for previous year).

·         Spearheaded corporate relationship w/ Compaq, becoming first “online retailer.”

·         Served as part of “Alliance Review Committee (ARC),” corporate body set up to evaluate strategic business partnerships.

·         Total responsibility for Ad Sales, Telesales, Dealer Sales, Customer Solutions, and eCommerce for both Ancestry.com sites.

·         Launched major eCommerce platform for online stores for both sites.

 

My relatively conservative approach to spending lead to disagreements about operational issues and product focus with the Board of Directors (primarily CMGI and other VCs), leading me to start my own company (Communitect) with a colleague from MyFamily—with the full support of the MyFamily CEO as well as encouragement from other contacts in the venture capital community.

 

 

2/97-12/98             Vice President, International Operations

PhotoDisc, Inc.
, Seattle, WA
Leader in royalty-free, digital stock photography

 

·         P&L responsibility for AsiaPacific/Latin America (APLA) regions.  Exceeded FY97 revenue plan by 3% on 92% of expense budget.  130% growth over previous year.

·         Executive coordination for European operations.

·         Top international executive in the Senior Leadership Team executive management.

·         Established direct sales/support subsidiaries and call centers in Japan and Australia.  Added six distribution partners.

·         Planned and hosted PhotoDisc’s first International Planning Summit.

·         As part of merger team, developed global/regional development plans for Getty Images.

 

Merged the company with a British media conglomerate, Getty Communications, to form a new entity, Getty Images (GETY).  Decided for family reasons to move to Utah rather than pursue another overseas assignment with the newly formed company.

 

 

6/92-2/97                  Sr. Vice President/General Manager, International
Managing Director, Micrografx Asia Pacific
Chairman/President, Micrografx K.K. (
Japan)
Vice President, International


Micrografx, Inc.
,
Richardson, TX—primarily based in Tokyo, Japan
$70 million PC graphics software company

 

·         Responsible for operations outside of the U.S., generating 60% of worldwide revenue. 

·         Developed European reorganization plan cutting costs $1.2M while increasing revenue 15%. 

·         Served on Executive Committee of MGX, Inc. 

·         Restructured Japanese subsidiary in wake of embezzlement scandal and major losses. 

·         Increased Japanese revenues by 796% over three years.

·         Moved Japan from eighth place to second place in ranking or company’s major markets (after the U.S.).  Generated up to 21% of corporate revenue (up from 3%) and 56% of global profits in FY 96.

·         Drove Japanese operating expense/revenue ratios down from 83% to 36%-- again, the best in the company.  Revenue per employee ratio of over US$800,000-- more than three times the company average. 

·         Nine straight quarters exceeding Japanese forecast by average of 16%.  Eight straight quarters under expense budget by average of 9%.  Achieved forecast 17 quarters in a row. 

·         Established major OEM customers including Japan’s #1 PC manufacturer (NEC) and #1 scanner manufacturer (Epson).  In excess of 75,000 units per month.

·         Consolidated market leadership position, commanding over 50% of Windows graphics market in Japan.

·         Drove product development, including localization of 11 major Japanese language products.  Decreased typical localization time by 75%.  Developed product specification/strategy for Japanese Windows 95 products.

·         Contributed to corporate strategy as a member of the Executive Business Review Council and Extended Office of the President for MGX, Inc.

·         Served on the Executive Committee of the American Electronics Association (AEA) Japan as Vice Chairman.  Was also Chairman of the AEA Japan Software Committee.

·         Served as corporate officer, member of Executive Committee with direct operational responsibility for Pacific/Americas, and sales/marketing coordination activities between HQ and European subsidiaries.

·         Coordinated over 35 localization projects in 11 local languages.

·         Increased annual sales for Pacific/Americas region by 192%, with average revenue per employee of $365K and expense/revenue ratio of 47%.

 

After almost four years in Tokyo, decided for family reasons to return to the U.S., coinciding with the departure of the Chairman, CEO, COO, and CFO with whom I had worked for several years.   

 

 

12/91--6/92           Independent Consultant

 

                                    San Diego, CA

 

·         Corporate marketing development

·         International sales/marketing

·         Japan-related business development

 

Projects Including:

 

MicroNet Technology, Inc., Irvine, CA-- $50 million+ multi-platform (Mac, DOS, Novell, Unix) storage (disk, tape, optical) subsystems company

 

·         Functioned as acting VP, International Sales/Marketing.

·         Successfully ramped revenues to exceed expectations by 60%.

·         Implemented international budget, forecast, accounting, and technical support policies.

·         Established/consolidated service centers in U.K., Denmark, Japan and Canada.

·         Hired sales staff including U.S.-based rep for Pacific Rim and sales rep for Canada.

·         Initiated negotiations with a major German international OEM for a project resulting in a $3M+ per year contract.

 

DynaTek Automation Systems, Toronto, Ontario-- $40 million+ multi-platform storage subsystem company focusing on international markets

 

·         Functioned as acting VP, Corporate Marketing.

·         Planned and implemented product roll-out for three major new product families.

·         Implemented product management/planning processes.

·         Developed new catalog and product numbering system to improve inventory management and simplify ordering cycles and stocking for international distributors.

 

SKY Systems International, San Diego, CA-- start-up company focusing on storage products exclusively for the international marketplace

 

·         Wrote initial business plan used to:

>         identify first $1 million in start-up financing.

>         develop European HQ plan for development, manufacturing and support.

·         Developed relationships with prospective international distributors.

 

Recruited by Micrografx to run International Operations, focusing on development of Asia/Pacific and Japanese markets.

 

 

1/91--12/91           Vice President, Pacific Rim Operations

                             Tecmar, Inc., Solon, OH—based in San Diego, CA

                                    $70 million PC and network peripherals manufacturer                   

 

·         Achieved 50% annual sales growth-- more than twice the company average.

·         Established San Diego-based office to handle Pacific Rim Operations (sales/marketing).

·         Established semi-exclusive relationships with Novell, Inc.'s leading Japanese distributors representing over 80% of sales for NetWare J (Japanese network operating system).

·         Began conversion of English-language products to Japanese-language environments.

·         Authored International Distributor Agreement and added six new distributors.

·         Wrote extensive Japanese and Pacific Rim business plans.

·         Spearheaded development of worldwide Professional Reseller Organization.

·         Wrote initial corporate product/strategic plans for UNIX-based products.

 

Position was eliminated by parent company (Rexon, Inc.) during cost-cutting corporate consolidation with sister companies (Wangtek, Wangdat, Sytron).

 

 

9/89--1/91             Executive Director, International Business Development
Director, Sales & Marketing, Pacific Rim/Americas

 

                        Emerald Systems Corp., San Diego, CA

                                    Network storage peripherals manufacturer

 

·         Achieved sales growth of 70% while maintaining expense levels under budget.

·         Established off-shore manufacturing sources and vendors for 50% of all products.

·         Established top level contacts at over 30 major Japanese companies and spearheaded first major joint venture effort with major participants in Japanese computer industry.

·         Initiated and supervised conversion of software to run in Japanese environments.

·         Introduced products to over 500 highly qualified Japanese networking resellers-- among first U.S. vendors of network peripherals to venture into Japanese market.

·         Added 10 new distributors.

 

Recruited to rejoin Tecmar after executive team to whom I reported at Emerald (VP, International and President) were replaced.

 

 

2/86--9/89             Independent Consultant

 

                                     Hudson OH and Englewood, CO

 

·         Japan-related business development

·         High tech start-up business development

·         Program management, strategic planning, and contract negotiation/administration

·         Seminars in Entrepreneurship, Creativity, and Japanese Business Development

 

Projects Including:

 

Guymon & Associates, Solon, OH-- Corporate training consulting firm

 

·         Partner, Consulting VP of Marketing, Director of Japanese Division.

·         Developed and marketed to over 40 VPs and Training Directors, mostly at major Japanese manufacturers, a cultural assimilation, language skills and skills transfer training program.

 

LumiVision Corporation., Denver, CO-- Company producing, marketing and distributing innovative, independent laser videodisc programs

 

·         Co-founded company and functioned as first President.

·         Held primary responsibility for product development, strategic planning and organizational development, as well as fund-raising during start-up stage.

 

LaserLand Corporation, Denver, CO--  Franchised international consumer electronics retailer

 

·         Closed NASDAQ public offering within first twelve months.

·         Founding team member and VP of Strategic Planning/Product Development.

·         Developed business plan for development of laser videodisc hardware and software.

·         Developed and negotiated contracts for laser videodisc programs.

·         Established over 30 new product development opportunities.

·         Evaluated a half dozen international OEM manufacturing opportunities.

·         Developed projections and established volume buying programs for over $10,000,000 worth of product over a 12-month rollout.

 

Video Publishing Ventures, Denver, CO-- Producer of "video magazines" for cable TV

 

·         Wrote Business/Marketing Plan and developed comprehensive marketing program.

·         Created marketing database to track over 300 clients and sales leads.

 

Ogdon Micro Design, Denver, CO-- Microcomputer software company

 

·         Developed documentation/training for highly sophisticated software tools for multimedia CD-ROM application and interface development.

 

Metropolitan State College, Denver, CO

 

·         Taught college-level classes in Creativity and Entrepreneurship.

 

Intelligent Machines Corporation, Boulder, CO-- Robotics developer/manufacturer

 

·         Outside board member.

 

Left Hudson, OH to be closer to family and industry contacts.  Later Recruited by Emerald Systems to start an Asia/Pacific sales division.

 

 

9/85--2/86             Business Manager, Mass Storage Systems

 

                                    Tecmar, Inc., Solon OH

 

·         Total P & L and business/project management responsibility for the largest major product family generating $50M per year in revenues-- roughly 2/3 of company sales.

·         Increased gross revenues by 33%.

·         Identified/negotiated opportunities to cut costs by 23% for flagship product.

·         Developed strategic relationships with 25 companies-- seven in the Fortune 500.

·         Developed a five-year strategic plan for optical storage products.

·         Introduced five significant new disk, tape and optical storage products.

·         Contract negotiation/administration for third-party developers, OEMs, corporate accounts.

 

Left company based on ethical and operational conflicts.  Company was acquired two months later and entire senior staff was replaced.

 

 

8/83--8/85             Project Manager, OEM Marketing Support

 

                                    Sperry Corporation, Micro Products Division, Salt Lake City, UT

 

·         Coordinated marketing support (including distribution, packaging, support and training) for over 30 OEM projects in Europe and Japan, as well as domestically.

·         Spearheaded contract evaluation/negotiation/administration for said projects.

·         Key team member on PC industry’s first Japanese OEM project—the PC-1 personal computer.

 

Recruited by Tecmar to head up largest product division.

 

8/82--8/83             Independent Consultant

 

                             Salt Lake City, UT

 

·         Translation/Documentation/Training projects including:

>         Early manuals for SSI (later WordPerfect) and Novell.

>         Weekly newspaper column on PCs published throughout Utah, Idaho and Colorado.

>         Editing of college textbooks and research publications written by faculty at BYU.

 

Recruited by Sperry to “modernize” documentation group and work on new PC-oriented projects.

 

 

7/81--8/82             Translator/Editor

 

                                    Japanese Linguistic Services, Menlo Park, CA

                                    Translation firm

 

·         Translation/editing of over 5000 pages of Japanese documentation-- largely computer system documentation from Fujitsu and Hitachi.

 

Moved to Utah to pursue studies in Computational Linguistics and Translation.

 

 

10/78--10/80          Volunteer Missionary

 

                                    Church of Jesus Christ of Latter-day Saints, Salt Lake City, UT—based in Japan.

 

·         Volunteer church and community service throughout Okayama, Tottori, Hiroshima and Yamaguchi Prefectures.

 

Returned from 2-year missionary service to continue education.

 

 

Personal Interests

 

·         Family, church, music, technology, international travel, scuba diving, fishing and hiking.

 

 

Associations

 

·         American Electronics Association (AEA), American Chamber of Commerce in Japan (ACCJ), Stanford Alumni Association, National Eagle Scout Association, American Marketing Association, Mensa

 

 

References

 

Available upon request.