KURT HAUG
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Alpine,
UT 84004 |
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Home Tel: +1-801-492-7888 |
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Email: kurt@haug.org |
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CEO/President/COO
level position at aggressive, high-growth technology company at or moving to
the $25M-$150M+ annual worldwide revenue level
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Senior
international sales/marketing/operations executive for a similar or somewhat larger organization
(located in Japan/Asia or
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“Founding Team”
member of “next-generation” media start-up
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Partner/Entrepreneur-in-Residence
with globally-focused VC fund
Over 20+ successful years
as a performance-driven senior technology executive with strong operational,
financial and international expertise.
Have held management positions including founder, CEO, COO, VP
Sales/Marketing, VP Business Development, VP International Operations, etc. at
companies involved in internet/eCommerce, wireless/mobile media, shrink-wrapped
and digital media software (music/audio, graphics/video), consumer electronics
(audio/video/music), global logistics technology, process improvement, computer
networking and storage hardware. Have
had P & L responsibility for operations in at least 16 countries on every
continent except
EDUCATION
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Metropolitan
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Metropolitan State College/University of
EXPERIENCE
1/06-PRESENT Chief Executive Officer
Access Technology Solutions, LLC,
Global logistics technology for direct sales
and eCommerce merchants
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Spearheaded
analysis and strategy to procure strategic investment from major Japanese
industrial partner. Details confidential
at present, transaction pending.
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Developed
plans, proposals and programs targeting unprecedented partnership with the
largest eCommerce venture in
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Launched major
proprietary platform and consumer mall for Japanese eCommerce (http://www.goopping.jp) enabling
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Launched
business unit/brand (http://www.worldmarketexpress.com)
focused on providing global logistics, payment, operations and customer service
support for
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Developed all
sales, budgeting and forecasting systems for all company business units:
>
Logistics
(international inbound, international outbound and North American domestic)
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Direct
Sales (complete Japanese/international logistics
solutions for many of the world’s leading network marketing companies)
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eCommerce including:
ü
Goopping Japanese eCommerce
ü
World Market Express
international eCommerce logistics services
ü
Expat Express (http://www.expatexpress.com)
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Developed and
managed all corporate marketing activities including tradeshows, PR,
advertising, direct marketing, interactive marketing (including email
marketing, SEO, SEM and PPC strategies) and new media (blogging/vlogging,
podcasts, social networking, etc.)
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Wrote 3
whitepapers on international eCommerce, global logistics and the Japanese
consumer marketplace.
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Conducted 2
major in-house market research projects (online and offline) regarding
international eCommerce activity.
06/01-PRESENT Founder/Principal
Shuriken Systems
American Fork, UT
International expansion, business
development, marketing consulting
Projects
Including:
DK2 Inc., Alpine,
UT—Global retail construction/interior
décor developer/installer
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Business
development planning and major account management for multi-national
manufacturers in retail signage, interior décor industry.
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Recovered #1
customer account representing almost 50% of company revenue.
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Booked $750K in
business within two months.
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Implemented
wireless communications portal, project planning technologies and systems.
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Coordinated
major project rollouts throughout the southern
InstaSong, Inc., Alpine, UT/
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Strategic
partnering and interactive marketing. Launched
global ringtone market initiative.
Alianza, Inc.,
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Fund-raising
and interactive marketing (lead generation, affiliate programs, website design,
SEM/SEO). Secured initial $2M
investment.
CachePlay,
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Sourcing of
Asian MP3/media player hardware products to bundle with digital media content.
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Strategic
partnering with international distribution partners (wireless carriers) and
content providers (record labels, IP owners).
ProcessModel, Inc.,
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Initiated
international expansion with partners in
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Launched
interactive and traditional marketing planning and execution. Developed traditional marketing materials as
well as website content, email newsletters, online training, etc.
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Increased
average click-through rates by average of1,210%. Established house list of over 6,000 names
for newsletter promotion.
Other Projects including:
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Developed Shouninjutsu (“Ninja
Marketing”) framework for newsletter, book, podcast. consulting services.
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Independent sourcing of MP3 and VoIP
telephone products from Asian manufacturers.
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Launched other blog/podcast
projects focused on user-generated media.
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Fund-raising strategies for various clients.
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Strategic marketing plans for various clients.
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Industries
including:
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Wireless/mobile “reminder” systems
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Supply Chain Management
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Online interactive training
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Online family history/research
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Web content filtering
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Dental technology
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Executive real estate
3/00-6/01 Founder/Chief Executive
Officer
Communitect.com, Inc., American
Fork, UT
Global wireless CRM/Messaging technology
company
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Raised initial
venture capital, established strong top-tier international VC network.
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Developed
highly proprietary, extensive mobile messaging technology platform.
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Established
overall strategy.
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Established
global relationships with wireless carriers, internet companies and enterprise
and CRM software vendors.
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Named “Best New
Company to Work For in
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Prototyped
advanced wireless applications for banking industry, and wireless carriers.
Dotcom “crash” and
subsequent turmoil in financial markets severely affected the company’s
financial status. The company is still
operating, though on a drastically reduced budget that made it impossible for
me to draw a salary. As a result,
withdrew from day-to-day operations, opting for independent consulting.
1/99-3/00 Chief Operating Officer (Office of the President)
Senior Vice President, Corporate Development
Senior
Vice President, Commerce
MyFamily.com (formerly Ancestry.com),
Leader in family history and family-related
internet properties
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Operational/P&L
responsibility for business units, Ancestry.com and MyFamily.com.
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Ancestry.com
ü
Top five
subscription service on the web w/ over 150,000 paying subscribers.
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World’s largest
collection of online family history records (over 500 million).
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MyFamily.com
ü
Fastest growing
web community ever (3.5 million+ members in 12 months).
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Implemented
first budgeting, forecasting and weekly sales reporting regimens.
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Implemented
first quarterly performance review programs.
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Met ALL sales
projections.
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Sustained
quarter to quarter revenue growth between 30-35%. 1999 annual year over year revenue growth of
146% (vs. 95% for previous year).
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Spearheaded
corporate relationship w/ Compaq, becoming first “online retailer.”
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Served as part
of “Alliance Review Committee (ARC),” corporate body set up to evaluate
strategic business partnerships.
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Total
responsibility for Ad Sales, Telesales, Dealer Sales, Customer Solutions, and
eCommerce for both Ancestry.com sites.
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Launched major
eCommerce platform for online stores for both sites.
My relatively
conservative approach to spending lead to disagreements about operational
issues and product focus with the Board of Directors (primarily CMGI and other
VCs), leading me to start my own company (Communitect) with a colleague from
MyFamily—with the full support of the MyFamily CEO as well as encouragement
from other contacts in the venture capital community.
2/97-12/98 Vice President, International Operations
PhotoDisc, Inc.,
Leader in royalty-free, digital stock
photography
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P&L
responsibility for AsiaPacific/Latin America (APLA) regions. Exceeded FY97 revenue plan by 3% on 92% of
expense budget. 130% growth over
previous year.
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Executive
coordination for European operations.
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Top
international executive in the Senior Leadership Team executive management.
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Established
direct sales/support subsidiaries and call centers in
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Planned and
hosted PhotoDisc’s first International Planning Summit.
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As part of
merger team, developed global/regional development plans for Getty Images.
Merged the company with a British media conglomerate,
Getty Communications, to form a new entity, Getty Images (GETY). Decided for family reasons to move to
6/92-2/97 Sr. Vice President/General Manager, International
Managing Director, Micrografx Asia
Pacific
Chairman/President, Micrografx K.K.
(
Vice President, International
Micrografx, Inc.,
$70 million PC graphics software company
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Responsible for
operations outside of the
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Developed
European reorganization plan cutting costs $1.2M while increasing revenue
15%.
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Served on
Executive Committee of MGX, Inc.
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Restructured
Japanese subsidiary in wake of embezzlement scandal and major losses.
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Increased
Japanese revenues by 796% over three years.
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Moved
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Drove Japanese
operating expense/revenue ratios down from 83% to 36%-- again, the best in the
company. Revenue per employee ratio of
over US$800,000-- more than three times the company average.
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Nine straight
quarters exceeding Japanese forecast by average of 16%. Eight straight quarters under expense budget
by average of 9%. Achieved forecast 17
quarters in a row.
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Established
major OEM customers including
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Consolidated
market leadership position, commanding over 50% of Windows graphics market in
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Drove product
development, including localization of 11 major Japanese language
products. Decreased typical localization
time by 75%. Developed product specification/strategy
for Japanese Windows 95 products.
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Contributed to
corporate strategy as a member of the Executive Business Review Council and
Extended Office of the President for MGX, Inc.
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Served on the
Executive Committee of the American Electronics Association (AEA)
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Served as
corporate officer, member of Executive Committee with direct operational
responsibility for Pacific/Americas, and sales/marketing coordination activities
between HQ and European subsidiaries.
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Coordinated
over 35 localization projects in 11 local languages.
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Increased
annual sales for Pacific/Americas region by 192%, with average revenue per
employee of $365K and expense/revenue ratio of 47%.
After almost four years in
12/91--6/92 Independent
Consultant
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Corporate
marketing development
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International
sales/marketing
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Japan-related
business development
Projects
Including:
MicroNet Technology, Inc.,
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Functioned as
acting VP, International Sales/Marketing.
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Successfully
ramped revenues to exceed expectations by 60%.
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Implemented
international budget, forecast, accounting, and technical support policies.
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Established/consolidated
service centers in
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Hired sales
staff including U.S.-based rep for
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Initiated
negotiations with a major German international OEM for a project resulting in a
$3M+ per year contract.
DynaTek Automation Systems,
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Functioned as
acting VP, Corporate Marketing.
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Planned and
implemented product roll-out for three major new product families.
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Implemented
product management/planning processes.
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Developed new
catalog and product numbering system to improve inventory management and
simplify ordering cycles and stocking for international distributors.
SKY Systems International,
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Wrote initial
business plan used to:
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identify first
$1 million in start-up financing.
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develop
European HQ plan for development, manufacturing and support.
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Developed
relationships with prospective international distributors.
Recruited by Micrografx to run International
Operations, focusing on development of Asia/Pacific and Japanese markets.
1/91--12/91 Vice
President,
Tecmar, Inc., Solon,
OH—based in
$70 million PC and network peripherals
manufacturer
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Achieved 50%
annual sales growth-- more than twice the company average.
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Established San
Diego-based office to handle Pacific Rim Operations (sales/marketing).
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Established
semi-exclusive relationships with Novell, Inc.'s leading Japanese distributors
representing over 80% of sales for NetWare J (Japanese network operating
system).
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Began
conversion of English-language products to Japanese-language environments.
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Authored
International Distributor Agreement and added six new distributors.
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Wrote extensive
Japanese and
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Spearheaded
development of worldwide Professional Reseller Organization.
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Wrote initial
corporate product/strategic plans for UNIX-based products.
Position was eliminated by parent company (Rexon,
Inc.) during cost-cutting corporate consolidation with sister companies
(Wangtek, Wangdat, Sytron).
9/89--1/91 Executive Director, International Business Development
Director, Sales & Marketing,
Pacific Rim/Americas
Emerald Systems Corp.,
Network
storage peripherals manufacturer
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Achieved sales
growth of 70% while maintaining expense levels under budget.
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Established
off-shore manufacturing sources and vendors for 50% of all products.
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Established top
level contacts at over 30 major Japanese companies and spearheaded first major
joint venture effort with major participants in Japanese computer industry.
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Initiated and
supervised conversion of software to run in Japanese environments.
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Introduced
products to over 500 highly qualified Japanese networking resellers-- among
first
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Added 10 new
distributors.
Recruited to rejoin Tecmar after executive team to
whom I reported at Emerald (VP, International and President) were replaced.
2/86--9/89 Independent Consultant
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Japan-related
business development
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High tech
start-up business development
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Program
management, strategic planning, and contract negotiation/administration
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Seminars in
Entrepreneurship, Creativity, and Japanese Business Development
Projects
Including:
Guymon & Associates,
Solon, OH-- Corporate training consulting
firm
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Partner,
Consulting VP of Marketing, Director of Japanese Division.
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Developed and
marketed to over 40 VPs and Training Directors, mostly at major Japanese
manufacturers, a cultural assimilation, language skills and skills transfer
training program.
LumiVision Corporation., Denver, CO-- Company
producing, marketing and distributing innovative, independent laser videodisc
programs
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Co-founded
company and functioned as first President.
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Held primary
responsibility for product development, strategic planning and organizational
development, as well as fund-raising during start-up stage.
LaserLand Corporation,
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Closed NASDAQ
public offering within first twelve months.
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Founding team
member and VP of Strategic Planning/Product Development.
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Developed
business plan for development of laser videodisc hardware and software.
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Developed and
negotiated contracts for laser videodisc programs.
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Established
over 30 new product development opportunities.
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Evaluated a
half dozen international OEM manufacturing opportunities.
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Developed
projections and established volume buying programs for over $10,000,000 worth
of product over a 12-month rollout.
Video Publishing Ventures,
Denver, CO-- Producer of "video
magazines" for cable TV
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Wrote
Business/Marketing Plan and developed comprehensive marketing program.
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Created
marketing database to track over 300 clients and sales leads.
Ogdon Micro Design,
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Developed
documentation/training for highly sophisticated software tools for multimedia
CD-ROM application and interface development.
Metropolitan State College,
Denver, CO
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Taught
college-level classes in Creativity and Entrepreneurship.
Intelligent Machines Corporation,
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Outside board
member.
Left
9/85--2/86 Business Manager, Mass Storage Systems
Tecmar, Inc., Solon OH
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Total P & L
and business/project management responsibility for the largest major product
family generating $50M per year in revenues-- roughly 2/3 of company sales.
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Increased gross
revenues by 33%.
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Identified/negotiated
opportunities to cut costs by 23% for flagship product.
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Developed
strategic relationships with 25 companies-- seven in the Fortune 500.
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Developed a
five-year strategic plan for optical storage products.
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Introduced five
significant new disk, tape and optical storage products.
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Contract
negotiation/administration for third-party developers, OEMs, corporate accounts.
Left company based on ethical and operational
conflicts. Company was acquired two
months later and entire senior staff was replaced.
8/83--8/85 Project Manager, OEM Marketing Support
Sperry Corporation, Micro Products
Division,
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Coordinated
marketing support (including distribution, packaging, support and training) for
over 30 OEM projects in
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Spearheaded
contract evaluation/negotiation/administration for said projects.
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Key team member
on PC industry’s first Japanese OEM project—the PC-1 personal computer.
Recruited by Tecmar to head up largest product
division.
8/82--8/83 Independent Consultant
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Translation/Documentation/Training
projects including:
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Early manuals
for SSI (later WordPerfect) and Novell.
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Weekly
newspaper column on PCs published throughout
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Editing of
college textbooks and research publications written by faculty at BYU.
Recruited by Sperry to “modernize” documentation group
and work on new PC-oriented projects.
7/81--8/82 Translator/Editor
Japanese Linguistic Services,
Translation firm
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Translation/editing
of over 5000 pages of Japanese documentation-- largely computer system
documentation from Fujitsu and
Moved to
10/78--10/80 Volunteer Missionary
Church of Jesus Christ of Latter-day Saints,
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Volunteer
church and community service throughout
Returned from 2-year missionary service to continue education.
Personal
Interests
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Family, church,
music, technology, international travel, scuba diving, fishing and hiking.
Associations
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American
Electronics Association (AEA), American Chamber of Commerce in Japan (ACCJ),
Stanford Alumni Association, National Eagle Scout Association, American
Marketing Association, Mensa
References
Available upon request.